BigCommerce is one of the best-known ecommerce platforms for online stores today. It is the main competitor of Shopify. Recently, BigCommerce launched a new interface which is seemed to be inspired by that of Spotify’s.
According to one user, while the new interface of BigCommerce is an improvement, it is rather complex and needs more polishing. The Product Options editor feature is quite confusing compared with the easy to use Product Options editor of Shopify. The Product Options in BigCommerce are in a separate interface from the products and have to be assigned as part of an option set.
BigCommerce has an email customization feature, but it is not user friendly. People who are not very technical may lose their patience trying to figure out the correct way to use it. If you are not very technical, it’s probably better not to try customizing emails.
One good point is that they have a full gift certificate system that allows customers to set the denomination. They also allow you to set discount rules and coupon codes. They have good third party shipping integration, with partners from Canada Post, USPS.Etc.
BigCommerce has a large app store where you can add affiliate programs, enhance analytics, and connect to third party software. Useful information with regards to downloadable products are shown, like download expiry dates, maximum downloads, and more.
One disappointing development is that BigCommerce has discontinued their iOS and Android app. They also don’t have support for recurring products. However, they have a third party theme store with a selection of free and paid themes. It should be noted that bigcommerce vs shopify are the only ecommerce platforms offering a theme store.
The problem with the theme store is that only a few free themes are responsive. So you have to go to the paid themes to get more options.